In 2009, 12% of Superbowl viewers spent time on the Internet during the game. These users spend their time on general interest websites, as well as search, member communities and email.
18% of simultaneous internet users spent their time on a sports website that may or may not have had a direct association to the game on the televisions. The singular website that was most visited by simultaneous web users was Facebook, with 23.5% of simultaneous users visiting the site during the game.
It will be interesting to see what the stats were for 2010.
