Driving Forward > Digital Marketing Blog

RIse of AI: Image features a computer screen displaying an AD design

The Rise of AI in Ad Buying: What Marketers Need to Know

by Jessyca Souza April 13, 2025

AI-Powered Campaigns Are Taking Over Artificial intelligence is transforming digital advertising really fast. Major platforms like Google and Meta have introduced powerful tools like Performance Max and Advantage+, designed to automate nearly every aspect of ad buying. Marketers provide budget…

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Paid Media

Snapchat Ads: Key Benefits, Audiences & Ad Formats

by Elsa Maldonado April 9, 2025

Since launching in 2011, Snapchat’s evolved from a simple messaging platform into a robust advertising channel that brands use to connect with their audiences, mainly Gen Z and Millennials. Additionally, the platform has experienced significant revenue growth. In Q1 2024,…

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Marketing Strategy

Thriving in Uncertainty: Why Smart Marketing Investment During Downturns Pays Off

by Joel Breen April 8, 2025

When economic uncertainty arises, the first instinct for many businesses is to pull back, cut costs, freeze hiring, and often, reduce marketing budgets. While this might seem like a prudent short-term move, history—and data—tell a very different story. Time and…

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SEO

Google’s March 2025 Core Update Rollout Complete

by Kitan Lawson April 1, 2025

Google’s March 2025 Core Update Is Complete — What It Means for Your SEO Strategy Google officially completed its March 2025 core update on March 27, closing out a two-week rollout that began on March 13. Like other broad core…

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Social Media

Pinterest Predicts 2025: Top Trends Every Brand Should Know

by Christina Lata April 1, 2025

As we enter 2025, Pinterest unveils its annual trend forecast, “Pinterest Predicts,” offering a glimpse into the emerging themes that influence various facets of our lives—from fashion and beauty to home décor and lifestyle. This comprehensive report is derived from…

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Paid Media

A digital illustration compares programmatic vs. display ads. The left shows "Programmatic" with an ad and graphs, while the right shows "Display" with a magnifying glass highlighting an ad.

Integrating Programmatic Ads into Your Omnichannel Strategy

by Jessyca Souza March 16, 2025

The Role of Programmatic in an Omnichannel Strategy Digital advertising has evolved, and brands must now take a holistic approach to reaching consumers. A strong omnichannel media strategy ensures consistency across multiple touchpoints: search, social, display, video, and connected TV….

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Impact of AI on Search Discovery & Engagement

by Jeff Selig March 12, 2025

AI-driven search assistants are fundamentally changing how people discover information, products, and content online. Instead of scrolling through pages of links, users increasingly get direct, conversational answers from AI. For example, Google’s Search Generative Experience (SGE) and Microsoft’s Bing Chat…

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SEO Techniques for AI-Generated Content

by Jeff Selig March 11, 2025

AI-generated content can rank well on search engines if it’s crafted and optimized with care. This guide covers best practices for SEO, Google’s stance on AI content, strategies to maintain quality, pitfalls to avoid, examples of successful AI-driven content, and…

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Driving Forward > Digital Marketing Blog

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