To compete and win in today’s digital-first marketplace, one must always fire all cylinders. They must be involved in all the content and decision-making stops along the customer journey. An end-to-end digital team empowers companies to capture and influence buyers wherever they are researching online.
See Overdrive Interactive CEO Harry J. Gold chart out the ultimate enterprise-level digital marketing ops team, showing the essential skills and roles organizations need to thrive in today’s digital-first economy.
Video Transcript
“I will show you a typical team that we would toggle together from our ranks to help serve an enterprise client to stand up and maintain and optimize a complete customer journey.
Typically, you have your strategy planning and project management layers. You need a strategist and project manager, or if it’s the agency side, an account director and an account coordinator.
Of course, there’s the layer of creative and development—the people who actually make things—the people who develop websites, landing pages, banners, writing copy, and designing things. So, your whole production layer.
And then, you have your teams of people who need to manage your media. They could be in-house or in an agency, but basically, they are people who understand how to work with display, LinkedIn, and dynamic advertising. You have your paid search marketing team. This layer of people you need to manage your media.
Of course, there is earned media, so there are the people managing your social media and SEO.
Finally, there’s your MarTech. Everyone has to have either an in-house or outsourced MarTech provider who can help them with Marketo and Salesforce, Pardot or HubSpot, or whatever CRM they’re using.
This is really what a bolt-on marketing team looks like. We put together these bolt-on teams because no company has everyone in place to manage its MarTech or digital marketing team. So, we’re able to complement resident skill sets and bring everything together under one team umbrella.”
Overdrive puts the skills and services you need to succeed under one roof, dedicated to maximizing your digital marketing ROI. Our end-to-end digital teams empower companies to capture and influence buyers wherever they are researching online. Click to schedule a consultation or review our SEO services to see how we can maximize organic traffic and revenue.
