Source: eMarketer, October 1 2008
The Web at Work: A Mixed Blessing
Driving Forward > Digital Marketing Blog
How to Track AI Traffic in GA4
Tracking AI-driven traffic in Google Analytics 4 (GA4) is no longer optional—it’s a necessity for businesses aiming to stay ahead in today’s AI-influenced digital landscape. With AI-powered tools reshaping search and discovery, monitoring this traffic unveils invaluable insights to refine…
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Creating a Fully Integrated Business Intelligence Platform for Lead Generation Program Measurement and Optimization
In today’s competitive digital landscape, efficiently managing media programs and generating high-quality leads are essential functions to ensure a robust sales pipeline. A comprehensive business intelligence platform serves as a critical tool in this endeavor, providing a centralized analytics solution…
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