A customer journey audit and optimization process identifies the weakest spots in your customer journey and turns them into high-impact strengths that will maximize your digital ROI. From providing insights into your creatives to advising proper channels to attract and retain customers
Is your customer journey not generating results? Watch Harry Gold explain the three levels of customer journey optimization.
Video Transcript
“I want to talk about the three levels of customer journey optimization. We look at three layers of optimization, but not necessarily in this order.
We want to dial in media quickly because we have clients who spend a lot of money every day. We want to ensure they hit the right keywords and target the right people. They’re in the right geographies, the right week parts, the right time of the day, and the right price targeting. If your media is not dialed in, that’s the first thing you usually want to dial in right away, especially if you’re spending tons of money.
The Second layer is the technical layer. You want to make sure everything is working. Is your tracking working? Is everything else working? Is your MarTech stack integrated, and are your leads going where they’re supposed to go? Is your SEO in order? Is there anything messing up Google’s ability to crawl your site?
You want to optimize the media, technical, and creative levels. Are we putting forward persuasion, action-oriented, creative, escalating people through the sales process and adding velocity to our sales funnel? So, are we connecting them to the right landing pages? Are we making valuable offers? Are we selling the conversation?
These are the three levels of our customer journey optimization—media, technical, and creative. Those are the three things you must look at.”
Watch the entire recorded Crafting the Demand Gen Customer Journey webinar and get the slides to learn how to craft and optimize an entire end-to-end customer journey.
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