Driving Forward > Digital Marketing Blog

Creating a Fully Integrated Business Intelligence Platform for Lead Generation Program Measurement and Optimization

by Shane Kelly October 9, 2024

In today’s competitive digital landscape, efficiently managing media programs and generating high-quality leads are essential functions to ensure a robust sales pipeline. A comprehensive business intelligence platform serves as a critical tool in this endeavor, providing a centralized analytics solution…

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How to Brand-Safe with AI-Generated Images: Why Getty and Firefly Lead the Way

by Jessica O'Brien October 7, 2024

The rise of generative AI has enhanced how we create and interact with visual content. From speeding up workflows to creating practical design elements, AI has opened up new possibilities for creators and businesses. However, this technological leap forward has…

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Business Intelligence

Simplifying Digital Trust: Understanding C2PA Content Credentials

by Greg Kellerman October 4, 2024

With the prevelance of large language models, where the manipulation of media is increasingly sophisticated and pervasive, establishing the authenticity of digital content has become a hot topic. The Coalition for Content Provenance and Authenticity (C2PA) is at the forefront…

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SEO

Navigating Google’s Shift: The Rising Importance of Content Creators in SEO Strategy

by Julian Connors October 3, 2024

Navigating Google’s Shift: The Rising Importance of Content Creators in SEO Strategy In recent months, we’ve seen a fascinating shift in the digital marketing landscape: Google is actively recognizing and elevating content creators in its search results. This significant change…

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SEO

Integrating SEO with Product Development: Building Visibility from the Ground Up

by Kitan Lawson October 2, 2024

In today’s competitive digital landscape, visibility is everything. To ensure that your product stands out and reaches your target audience, SEO must be part of your product development process from the start. By integrating SEO early, you’ll not only increase…

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Development

Are Your PageSpeed Recommendations Not Getting Implemented? One Thing You Can Do.

by Patrick St.Onge September 26, 2024

Ensuring web applications perform efficiently is crucial for a good user experience. One key technology that helps developers achieve smoother and faster web experiences is Web Workers. Let’s explore what they are, what they require, and how you can set…

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AI in Search

by Jeff Selig September 19, 2024

Imagine a world where your coffee maker anticipates your morning brew before you even reach for a cup, where your car navigates through traffic with the finesse of a seasoned chauffeur, and where your smartphone becomes a personal AI assistant…

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SEO

Google’s August 2024 Core Update: Google Might Trust Its Customers More Than Brands

by Julian Connors September 18, 2024

Google’s August 2024 core update rolled out from August 15 to September 3, 2024. This update was notable for its significant impact on search rankings, but it followed the March 2024 core update, which Google had previously described as the…

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Driving Forward > Digital Marketing Blog

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