According to a Scene7 study of companies that sell products or services online, “half of online businesses plan to add ‘Web 2.0’ online capabilities to their sites within the next six months, and over 93% intend to do so within the year.”
The strongest growth is expected to be seen in:
- Mobile commerce (m-commerce) – 5% of respondents already offer m-commerce, and 25% have plans to implement this feature in the upcoming year.
- URL/Widget sharing
- Personalized Messaging
Source: Scene7 Web 2.0 Experiences 2008 and Beyond Survey, 2008