To be a full-funnel marketer, you need to visualize your end-to-end customer journey. This journey starts with brand awareness, moves on to Demand Generation and Account-Based Marketing (ABM) in mid-full, and finally, Nurture to persuade your target audience to purchase.
See Overdrive CEO, Harry J. Gold walk through a full-funnel marketing program and learn the different digital marketing tactics you can employ in each stage.
Video Transcript
“We all want to be full-funnel marketers along the customer journey. You have Brand Awareness, you have Demand Gen, you have Account Based Marketing (ABM), you have Nurture, and you have Sales. And by the way, I just want to tell you quickly the difference between Demand Gen and ABM, at least to us, is that Demand Gen encompasses general things like SEM, SEO, Social, and things where you are putting offers out there. Still, you don’t know exactly who you are talking to. Like with AdWords, you don’t know who’s searching. But with ABM, we often know precisely who we’re targeting. We’re surgically targeting the right companies with ABM, and we’re surgically targeting the right people.
So, you want to think about things from a full-on marketing perspective.”
Want to learn more about the essential tactics of an always-on ABM program that truly scales to put your brand consistently and offers in front of the people at the companies you want to do business with? Click to watch the complete Always-On Account-Based Marketing Webinar and download the slides. Please check out our SEO Services afterward to see how we can immediately connect your brand with new, qualified customers.
