About Us: Overdrive Interactive is a Boston-based digital agency with a unique blend of strategic, media, creative, and technical services. We’re driven by an entrepreneurial spirit, setting the standard for what most agencies aspire to become in today’s competitive landscape. We provide the world’s leading companies with the cutting-edge online marketing programs they need to succeed and grow. Dive into a dynamic environment at Overdrive, where online advertising, search marketing, social media, mobile, digital creative, analytics, and more come together. Learn more about us at www.overdriveinteractive.com.
Job Description: We are in pursuit of a Google Ads Management Specialist to champion our Google advertising campaigns for a renowned Health & Beauty brand. This role is pivotal in propelling the brand’s online visibility and engagement on the Google platform. As a specialist in this domain, you will be deeply entrenched in the digital marketing arena, teaming up with various departments to design and implement cutting-edge online marketing strategies on Google. If you have an unwavering passion for digital marketing and are always eager to sharpen your skills, this role beckons you.
Responsibilities:
- Direct, optimize, and scale Google ad campaigns, ensuring they resonate with the client’s brand and goals.
- Conduct keyword research, selection, and segmentation specific to Google Ads. Continuously refine bidding strategies.
- Implement A/B testing for ad creatives, copy, and landing pages to perpetually enhance campaign performance.
- Glean insights from campaign data and provide actionable recommendations.
- Collaborate with the team to anticipate market opportunities and trends specific to Google advertising.
- Stay informed about Google Ads trends, tools, and best practices.
Qualifications:
- Proficiency with Google Ads, Google Analytics, and Looker Studio.
- 3+ years of hands-on experience managing Google ad campaigns
- Robust analytical skills with a penchant for testing and optimization.
- Excellent communication skills, both verbal and written.
- Experience with B2B and B2C campaigns in the tech or health and wellness sector is a plus.
- A proactive approach to learning and staying updated in the digital marketing domain.
What We Value:
- EXCEPTIONAL:Strive to be the best version of yourself, embodying excellence in every task you undertake.
- CURIOUS:Stay updated with the evolving digital landscape, embracing a continuous learning mindset.
- INNOVATIVE:Bring fresh ideas to the table, pushing the boundaries of strategic thinking.
- CARING:Promote a positive and supportive workplace, showing care for your work, your team, and our clients.
Benefits:
- Health and Dental insurance
- 401(k) retirement plan with company matching contribution
- Flexible spending accounts including commuter and child care benefits
- Vision care discounts
- Paid vacation and holidays
- Competitive salary
- Employee referral bonus
- Long term disability
- Life insurance
- Accidental death insurance
- Industry training
Job Location:
We operate with a preference for a hybrid work model, valuing the balance and flexibility it brings to our team’s professional and personal lives. However, we are open to accommodating fully remote arrangements for the right candidate. We are dedicated to fostering a collaborative and inclusive work environment, regardless of where you are located.
Join Overdrive Interactive, where your ideas matter, your growth is encouraged, and your success is shared. Apply today!
