Account Based Marketing Archives

Driving Forward > Digital Marketing Blog

Navigating Marketing Complexities with Artificial Intelligence

by Jeff Selig January 14, 2018

Artificial intelligence marketing tools help deliver the goods Far beyond a dolphin swimming in the data streams (Dolphins can send and receive 20x the amount of information humans can with our senses), AI by its very nature (AI 10 Million Times Faster…

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Account Based Marketing

ABM Power Breakfast with Overdrive Interactive and Demandbase

by Jessica O'Brien July 31, 2017

Sales and Marketing seem, at first glance, a star-crossed romance destined to suffer the same tragic fate as the most popular literarily romances: Romeo and Juliet, Tony and Maria, and Brangelina. Marketing and Sales alignment means targeting the type of…

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Account Based Marketing

The Platforms That Belong in Your ABM Tech Stack

by Jeff Selig May 19, 2017

Why ABM? Account based marketing, or ABM, has received enormous amounts of hype both online and in print, but this revolutionary approach to B2B marketing is not just another buzzword. In essence, ABM is a highly successful targeted marketing…

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Account Based Marketing

Overdrivers Get #ABMCertified by Demandbase

by Edwina De Abreu May 19, 2017

Demandbase’s “ABM Certification: Advanced” program is a comprehensive and practical course that trains B2B marketers to implement account based marketing at scale. On May 2, 2017, Overdrive Interactive’s Jeff Selig, Kevin Duggan, and Michael Orlinski completed their ABM certification. Here’s what…

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Account Based Marketing

“End-to-End Digital Marketing Workshop” Recap

by Rachel Levy July 20, 2016

Harry J. Gold, CEO and Founder of Overdrive Interactive, treated the office this past week with his well-known workshop “End-To-End Digital Marketing.” This is the same workshop he does for fortune 500 companies across the world on behalf of the…

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Account Based Marketing

Always-On Account Based Marketing Webinar with Overdrive Interactive & Madison Logic

by Michele Martin April 21, 2016

JOIN US – REGISTER NOW: www.overdriveinteractive.com/always-on You don’t turn off your CRM, why would you turn off your account based marketing program? On Thursday, May 12, 2016 at 2PM ET, Overdrive Interactive and Madison Logic are teaming up for an informative…

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