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Social Media in 2014: A Year in Review

by Carolyn Berk December 11, 2014

It’s that time of year again. It’s time to say goodbye to 2014, and prepare to celebrate the arrival of 2015. But before we close the book on this year, let’s take a moment to look back on the wide…

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Google AdWords to Rollout Custom Affinity Audiences

by Shane Kelly November 21, 2014

Since last year, AdWords advertisers have been able to target Display Network ads to affinity audiences – consumer groups who have demonstrated an interest in a particular topic. But by end of Q4 this year, advertisers will gain even more…

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Overdrive Interactive Wins Big at 2014 W³ Awards

by Ty Velde September 23, 2014

Overdrive Interactive is pleased to announce that we recently won two Silver Awards at the 2014 W³ Awards!

Silver Awards are representative of outstanding work within a particular marketing category and showcase innovative and cutting edge approaches to categorical marketing initiatives.

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Buzzfeed is an entertainment and news media company

5 Reasons You Should Add Native Advertising to Your Digital Marketing Strategy

by Annie Goodman August 21, 2014

While scrolling through my Instagram feed earlier this summer, I came across a nice “From Where I Stand” image of a pedicured, chicly sandaled pair of feet standing atop a bed of yellow and red flower petals. In the corner,…

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Overdrive Interactive’s “Digital Advertising Guide” for Sale on Amazon.com and Barnes & Noble!

by Jessie Burke August 13, 2014

Overdrive Interactive is proud to announce that our Digital Advertising Guide has been published and is now on sale on both Amazon.com and Barnes & Noble’s online store! Previously available only as a PDF, this paperback version makes a perfect end-of-summer…

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5 Tips for AdWords Gmail Sponsored Promotion (GSP) Campaigns

by Shane Kelly May 5, 2014

Learn about the new AdWords Gmail Sponsored Promotions campaigns, and get the top 5 tips to increasing engagement, fine-tuning targeting, and maximizing cost inefficiencies.

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April 22nd AdWords Update- 5 Items to Know

by Michael Orlinski April 26, 2014

“If there’s one thing that you take away from my talk today it’s this: it’s no longer about devices. It’s about connecting people to the content that they care about, whether they’re online, on mobile sites, or in apps”- Jerry…

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