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Overdrive Interactive’s “Digital Advertising Guide” for Sale on Amazon.com and Barnes & Noble!

by Jessie Burke August 13, 2014

Overdrive Interactive is proud to announce that our Digital Advertising Guide has been published and is now on sale on both Amazon.com and Barnes & Noble’s online store! Previously available only as a PDF, this paperback version makes a perfect end-of-summer…

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5 Tips for AdWords Gmail Sponsored Promotion (GSP) Campaigns

by Shane Kelly May 5, 2014

Learn about the new AdWords Gmail Sponsored Promotions campaigns, and get the top 5 tips to increasing engagement, fine-tuning targeting, and maximizing cost inefficiencies.

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April 22nd AdWords Update- 5 Items to Know

by Michael Orlinski April 26, 2014

“If there’s one thing that you take away from my talk today it’s this: it’s no longer about devices. It’s about connecting people to the content that they care about, whether they’re online, on mobile sites, or in apps”- Jerry…

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5 Tips for AdWords “+Post” Social Ad Campaigns

by Shane Kelly April 16, 2014

Earlier this year, Google rolled out a new social ad product known as “+Post” ads, and the ads are now open to all advertisers that have “a significant number of followers” on Google+. Get tips on running the new campaign types here.

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Overdrive Interactive Wins Big at 2014 IAC Awards

by Ty Velde April 3, 2014

We’re pleased to announce that Overdrive Interactive has won eight Best of Industry Awards at the 2014 IAC Awards.

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3 Things Marketers Can Learn From Picking a March Madness Bracket

by Gregory Moore March 21, 2014

It’s that time of the year again. You’ve watched all of the games (maybe), studied all of the matchups (possibly) and dove into the statistics (probably not), and filled out an NCAA March Madness bracket that will put your friends…

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Newsjacking the Oscars: Brands Who Won

by Samantha Hill March 8, 2014

Ellen DeGeneres might have racked up the most retweets ever at the Oscars on Sunday, but she was not the only one getting attention. Several brands took the opportunity to promote themselves through the annual awards show. More and more…

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