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Driving Forward > Digital Marketing Blog

Consumer Trust in Digital Advertising Increases

by Michael Shinnick September 30, 2013

A new report from Nielsen shows that consumers trust advertising more now than they did six years ago. Word of mouth remains the most trusted form of advertising,with 84% saying they “completely or somewhat trust” it, an increase of 6%…

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A Sign of Smart Marketing

by Bob Cargill September 22, 2013

I haven’t gotten my flu shot yet this year, so this sign certainly caught my attention, but not just because it seems way too early in the season to be worrying about coming down with the dreaded influenza. The marketer…

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4 Steps To Using The New AdWords Keyword Planner

by Jesse Shapiro September 4, 2013

Google rolled out its new Keyword Planner in earnest last week after a three-month transition period, and let’s just say the newest “upgrade” in the SEM/SEO world has been met with less-than-stellar reviews. As Ginny Marvin at Search Engine Land…

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Google Launches New AdWords Engagement Ads

by Shane Kelly August 21, 2013

All new “Engagement” ads (in beta) are the latest addition to the Google Display Network toolkit. Advertisers can contact their Google rep to opt into the new creative formats, and the new ads are priced on a cost per engagement…

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The Digital Advertising Guide is Released by Overdrive Interactive

by Jessie Burke August 8, 2013

Overdrive Interactive has released the eBook version of the agency’s Digital Advertising Guide on the Overdrive website. This free guide includes over 85 pages of descriptions, explanations, examples and images from the world of digital and online advertising. The guide covers…

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Social Engagement and Delicious Smoothies

by Jessie Burke August 1, 2013

Behold, the power of social media marketing! Yesterday afternoon @BostonTweet tweeted that: Tomorrow the @b_good_ Shake Truck will be delivering free Local Blueberry Smoothies to companies in Boston. Where should they go? — BostonTweet (@BostonTweet) July 31, 2013 “Free smoothies…

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Harry J. Gold’s Videos – Marketing & Social

by Jessie Burke July 31, 2013

In addition to being a thought leader in digital marketing, our Founder & CEO, Harry J. Gold, also does frequent speaking engagements across the country. Check out three of his most popular presentations: Here is Harry speaking about social media…

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The Fragmented Battle for the Living Room Continues

by Shane Kelly July 24, 2013

Media consumption in the living room is a new battleground for many services vying for those eyes and ears. Until recently, most media was provided via standard cable operators, or terrestrial radio, but things are evolving quickly. With digital music,…

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