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How Paid Search Advertisers Can Benefit From the Boston Red Sox’ World Series Appearance

by Jesse Shapiro October 22, 2013

Like a lot of things in life, timeliness can be of the utmost importance. This is particularly true in paid search campaigns. Timing campaigns properly to take advantage of surges in targeted traffic can yield huge dividends for advertisers who…

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5 Marketing Rules for Better Social Branding

by Harry Gold October 15, 2013

While there is no one universal approach to building and maintaining a good brand, I have a few rules when it comes to social branding that I would like to share. These are constant marketing truths and tactics one should…

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Advertising

Consumer Trust in Digital Advertising Increases

by Michael Shinnick September 30, 2013

A new report from Nielsen shows that consumers trust advertising more now than they did six years ago. Word of mouth remains the most trusted form of advertising,with 84% saying they “completely or somewhat trust” it, an increase of 6%…

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A Sign of Smart Marketing

by Bob Cargill September 22, 2013

I haven’t gotten my flu shot yet this year, so this sign certainly caught my attention, but not just because it seems way too early in the season to be worrying about coming down with the dreaded influenza. The marketer…

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4 Steps To Using The New AdWords Keyword Planner

by Jesse Shapiro September 4, 2013

Google rolled out its new Keyword Planner in earnest last week after a three-month transition period, and let’s just say the newest “upgrade” in the SEM/SEO world has been met with less-than-stellar reviews. As Ginny Marvin at Search Engine Land…

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Google Launches New AdWords Engagement Ads

by Shane Kelly August 21, 2013

All new “Engagement” ads (in beta) are the latest addition to the Google Display Network toolkit. Advertisers can contact their Google rep to opt into the new creative formats, and the new ads are priced on a cost per engagement…

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