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Impact of Recent Changes to Google Grants Program

by Shane Kelly March 8, 2013

Earlier this year, Google made substantial changes to the Google Grants program. Google Grants is essentially a “free” version of AdWords offered to select non-profit organizations with 501(c)(3) status. In late January, Google enacted a change that allowed Google Grant…

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There May Be More Media Waste in Your Campaign Than You Think

by Leah Block February 26, 2013

Do you know that you could be wasting as much as $200,000 on your $1 million media buy when you run on multiple ad networks? Integral Ad Science (formally AdSafe) does. Learn why this may be happening to your campaign…

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Maker’s Mark Reverses Decision to Water Down Bourbon

by David Gibson February 19, 2013

Maker’s Mark, an operating unit of Jim Beam, was faced with a dilemma. They weren’t able to keep up with the demand for their flagship product and, because their bourbon is aged for five to eight years before being bottled,…

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The Holy Grail of Viral Video: “Shareability”?

by Gregory Moore February 7, 2013

Unless you’ve lived under a proverbial rock for the past decade-plus then there’s a good chance you can rattle off a list of your favorite few viral brand videos pretty easily. Whether it is a touching story of a horse breeder and…

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Top 5 Things to know about the new AdWords “Enhanced Campaigns”.

by Michael Orlinski February 6, 2013

Google AdWords team is about to launch a host of new features with an updated called “Enhanced Campaigns”. What this really means for current AdWords campaigns is that some current features will be “sunseting” while some fun new targeting options…

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Google Announces Changes to Google Grants Program for Non-Profit Organizations

by Shane Kelly February 1, 2013

Google Grants is a program charitable organizations can take advantage of to serve ads via a limited version of AdWords, free of charge. The Grants program is open to approved charitable organizations with 501(c)(3) status in the US, although charitable…

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The First Weeks of Training at Overdrive

by Kristina Momchilova January 25, 2013

As two of the newest members of the Search department in Overdrive Interactive, Nick and I were excited to come into the office and hit the ground running. We had both been warned of the extensive training that we were…

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Mobile Ecommerce vs. Brick and Mortar Retailers

by Sarah Timmings January 15, 2013

Brick and mortar stores have been seeing a decline for years, and with the growth of mobile ecommerce the decline is only speeding up. Consumers are attracted to the convenience of a few clicks, the lure of free shipping, and the guarantee of the lowest price. How will brick and mortar retailers adapt to this new marketplace?

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