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Top 5 Things to know about the new AdWords “Enhanced Campaigns”.

by Michael Orlinski February 6, 2013

Google AdWords team is about to launch a host of new features with an updated called “Enhanced Campaigns”. What this really means for current AdWords campaigns is that some current features will be “sunseting” while some fun new targeting options…

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Google Announces Changes to Google Grants Program for Non-Profit Organizations

by Shane Kelly February 1, 2013

Google Grants is a program charitable organizations can take advantage of to serve ads via a limited version of AdWords, free of charge. The Grants program is open to approved charitable organizations with 501(c)(3) status in the US, although charitable…

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The First Weeks of Training at Overdrive

by Kristina Momchilova January 25, 2013

As two of the newest members of the Search department in Overdrive Interactive, Nick and I were excited to come into the office and hit the ground running. We had both been warned of the extensive training that we were…

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Mobile Ecommerce vs. Brick and Mortar Retailers

by Sarah Timmings January 15, 2013

Brick and mortar stores have been seeing a decline for years, and with the growth of mobile ecommerce the decline is only speeding up. Consumers are attracted to the convenience of a few clicks, the lure of free shipping, and the guarantee of the lowest price. How will brick and mortar retailers adapt to this new marketplace?

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Super Bowl Ads … Worth it or not?

by Michael Shinnick January 8, 2013

With Super Bowl XLVII (that’s 47) about a month away, the coverage of the advertising is sure to pick up. From the price of a 30-second spot ($4 million!) to who is, and isn’t, advertising, the commercials get almost as…

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The Importance of Programmatic Marketing

by Leah Block December 13, 2012

There is a large shift in media right now, where more and more marketers are taking advantage of programmatic marketing (automated marketing based on a computer algorithm). Starting with ad exchanges, there has been a significant rise in marketers using…

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The American Magazine is Dead

by David Gibson December 4, 2012

Well, maybe not dead but it isn’t feeling very well. Magazine circulation has been declining for many years which means that magazines are caught in a downward spiral of smaller subscription revenue, rising costs for production, and lowered ad spend…

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