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Boston SEO: Frequently Mentioned On The Web New SERP Carousel

by Commander Riker September 14, 2012

Google has rolled out a new feature which was referenced in mid-August by many sources by being Google’s next step in their quest for global knowledge. The feature which is shown below seems to be an addition to their Knowledge…

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Mobile (Bacon) Marketing

by David Gibson September 14, 2012

Oscar Meyer just launched a coast-to-coast socially-enabled marketing campaign called Bacon Barter. Here’s the premise: they are sending a guy out to drive from the east coast to the west coast with a truckload of their Butcher Thick Cut Bacon…

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Men Buy Fabric Softener?

by Bianca Garcia August 30, 2012

Earlier today, Ky Henderson published a very interesting blog post on Mediapost’s Engage:Men blog, entitled Hey! Men Buy Fabric Softerner, Too. He talks about how some marketers risk alienating half of their consumers when they come out with campaigns that…

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The New Seniors

by Sarah Timmings August 30, 2012

Baby Boomers are now becoming Senior Citizens, and as top consumers of online media they are creating endless opportunities for digital marketers.

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Google Homepage is now a billboard

by David Gibson August 29, 2012

Interesting change to the once-pristine Google homepage this week. It’s now a billboard advertising “The new $199 tablet from Google”. This isn’t the first time Google has used their home page as a billboard – in addition to recent promotions…

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How to Use LinkedIn Advertising

by Michael Shinnick August 13, 2012

For those of you wondering the best ways to use LinkedIn’s self-serve ad platform, Hubspot released a great overview, covering such topics as images, targeting, campaign duration and much more. The link to the Q & A is here, and…

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Are Banner Ads Dying?

by Leah Block August 7, 2012

There are a lot of people in the industry that believe that standard banner advertising will slowly be phased out for “native” advertising, which weaves a brand’s content (videos, photos, articles, etc.) in with the site’s content. In a recent…

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When It Comes To Email, Bet With “The House”

by Ty Velde August 1, 2012

Do you recognize the “marketing asset” and “value” that you have with your House Email List? This is not an asset to be taken for granted and should be viewed as one of the key weapons within your marketing arsenal.

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