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Facebook Introduces Mobile Targeting for Marketplace

by Melissa Bazillion June 11, 2012

On May 5, Facebook quietly announced a new targeting option for self-serve Marketplace ads. Now fully launched, advertisers have the ability to purchase Sponsored Stories on desktop and mobile news feeds. This really translates to mobile-only targeting, which had previously…

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Google Announces New Integrated Ad Management and Reporting Platform

by Leah Block June 6, 2012

On June 5, Google announced that it will be rolling out the DoubleClick Digital Marketing platform, an integrated solution that merges display, search, mobile, video, auction buying and Google Analytics under one technology. The new platform will include the following…

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Book Review: The Golden Football: Replacing Account Service with Account Leadership

by Ty Velde June 1, 2012

In his book, The Golden Football: Replacing Account Service with Account Leadership, Mark Schofield has done a fantastic job of providing insight and perspective into nearly every facet of agency life from that of an account management professional.

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Indoor Positioning Systems – Future Marketing Technology

by jschlar May 31, 2012

IPS or indoor positioning systems use multiple signals to determine a device’s position, indoors.

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The Cliché Is True: Men Are From Mars and Women Are From Venus

by Leah Block May 30, 2012

NeuroFocus, Nielsen’s neuroscience research company suggests that marketers should speak to women differently than the way that they speak to men. By studying male brains versus female brains, NeuroFocus has found that: Males tend to react better to images rather…

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Google Chrome Tops Internet Explorer

by Commander Riker May 21, 2012

The day finally came where IE fell to a newer browser, which just happens to be Google Chrome (which I love). The data was pulled from Statcounter, which samples over 15 billion page views per month. The speed, functionality and…

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