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The Elements of Leadership

by Bianca Garcia May 16, 2012

The Ad Club opened the conversation around its Annual Women’s Leadership Forum with this: We believe it’s no coincidence that the first two letters of the word FEMALE also represent the periodic element of iron. Iron. Right away I knew…

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Overdrive Interactive Receives 10 Finalist Nominations- NEDMA’s 31st Annual Awards for Creative Excellence

by Danielle Laurion May 8, 2012

We’re very happy and honored to announce that we’ve received 10 finalist nominations from NEDMA’s 31st Annual Awards for Creative Excellence! The awards show and final results will be held on June 26th. This is a great accomplishment! Congratulations to…

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New AdWords for Video Open to All Advertisers

by Shane Kelly April 30, 2012

Google AdWords for Video allows advertisers to create, target, optimize, and report on video campaigns via a specialized video dashboard. The new interface integrates with existing AdWords accounts and saves advertisers time by eliminating the need to log in and…

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Boston SEO: Boston University AdClub Gets a Lesson in Online Marketing 101 from Overdrive Interactive

by Shaun Campos April 30, 2012

Let’s be honest, marketing and advertising students in Boston have it EASY. I speak from experience. As a Boston University COM ’10 graduate, I took full advantage of the wonderful resources that this city provides to aspiring young professionals. Networking…

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Click-through Versus View Through: The Battle Continues

by Leah Block April 27, 2012

“Your ad being seen matters more than your ad being clicked.” After analyzing 18 advertisers, and over 260 million impressions, a new study by comScore and Pretarget found that there is only a 0.01 correlation between a banner click and…

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Mystery Solved?: AdWords Quality Score provides new insights

by Michael Orlinski April 25, 2012

There is one less mystery in the world of Paid Search today, thanks to Google AdWords providing additional insight about the elusive Quality Score (QS) metric. Quality Score as defined by Google is: “An estimate of how relevant your ads,…

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Welcome to the Bruins DEN

by Melissa Bazillion April 24, 2012

It’s that time of year again…the Boston Marathon is over, the Red Sox are back, and Bruins fans across New England are grooming their Playoff Beards. But this year the Bruins have gone digital and the Bear has been unleashed….

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