Driving Forward > Digital Marketing Blog
Pinterest Conquers Internet, Wedding Planning
Super Bowl Ads Go Viral
Rethinking the value of Print Advertising
During a client meeting recently the topic of print advertising came up and this client said something that really made me rethink and reassess the value of print advertising. The statement was as follows:
“Not everyone will read your ad, but if they do, reward them”
Newsletter Sponsorships: Always a Bridesmaid, Never a Bride
Lead Generation through Non-Gated Assets – A Tiered Approach to User Engagement
As marketers we have more often than not become conditioned to the fact that if you want leads, you can’t have a strategy that is aimed at garnering awareness and if your goal is awareness; you can’t have a strategy aimed at garnering leads.
Well, I’d like to argue that this is a roadblock that can be passed. In short, you can have an awareness strategy that is rooted in lead generation. More specifically, you can still generate leads via non-gated assets.
Overdrive Interactive one of MITX Finalists of 2011
Overdrive has been selected as a finalist for FOUR awards from The Massachusetts Innovation & Technology Exchange (MITX). MITX, the professional association for the Internet business and marketing industry, announced the finalists for the 16th Annual MITX Interactive Awards today. Since…
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Google Display Advertising Webinar
Join Overdrive Interactive and Google for this one-hour webinar. Google Agency Business Development Lead, Grant Burgess, and Michael Orlinski, Overdrive’s Director of Search will discuss remarketing, Google’s +1 button, advertising on YouTube and more!