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Driving Forward > Digital Marketing Blog

How Digital Marketing Channel Integrate

by Monamie Bir October 12, 2022

To get the maximum out of your lead gen program, you need to integrate your communication across all digital marketing channels so that your customers get a holistic, omnipresent brand experience. See Overdrive CEO Harry J. Gold discuss how digital…

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Account Based Marketing

What is Intent-Based Targeting?

by Christina Lata September 27, 2022

Account-based Marketing (ABM) is a highly targeted marketing strategy that focuses a company’s marketing efforts on a selected target audience group who are already on your target list or have shown “intent” to purchase your product. Intent data is precious…

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Touchdown or Fumble? Reviewing Super Bowl LVI Commercials

by Emma Ceplinskas February 18, 2022

Did this year’s Super Bowl commercials leave you saying, “Oh, yes” like Lizzo or, “Uhhhh” like Kanye? It was a mix of both, if we’re being honest. So, to find out which ads scored a touchdown and which fumbled, we’ll…

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The Conversion-Driven Psychology of Color

by Jessica O'Brien February 15, 2022

Marketing is all about motivating someone to take action. Often, that action necessitates a behavior change. Since there have been things to sell, brands have been leveraging the power of color to sell them. Color does a lot of heavy…

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Account Based Marketing

Overdrive Launches the Ultimate Demand Gen RFP

by Monamie Bir December 8, 2021

Your guide to finding the right marketing agency! Overdrive created this sample Demand Gen RFP based on years of receiving and replying to Demand Gen and ABM RFPs from some of the world’s most successful tech B2B companies. Hiring the…

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Account Based Marketing

Overdrive Introduces Salesforce and MarTech Consulting Service

by Monamie Bir March 19, 2021

Let our team of MarTech consultants help with your marketing success! Overdrive Interactive recently launched a new Salesforce and MarTech Consulting service to help enterprise-level companies utilize their powerful MarTech stack. This Admin On-Demand MarTech service is designed to…

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Account Based Marketing

Overdrive Launches the Ultimate Demand Gen Ops. Map

by Monamie Bir December 4, 2020

Explore the skills and technology you need to build the ultimate demand gen ops team! The variety of skills you need to run a competitive organization grows by the day and no organization or team has every capability they need…

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Overdrive Knowledge Fridays – 20/20 Re-imagined: The Future of Marketing

by Victoria Spero February 5, 2020

Overdrive is starting a new initiative this year to bring in guest presenters and marketing luminaries at least once a month. Our goal is to learn from our industry peers and gain exposure to different perspectives on marketing. Our first…

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