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Driving Forward > Digital Marketing Blog

The Overdrive Team Goes To Fenway

by Jessica O'Brien September 18, 2017

As far as company outings go, you can’t get much more Boston than taking an Old Town Trolley to a Red Sox game, while wearing a Sweet Caroline themed Fenway shirt. OK, maybe if we had a guest with us…

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The Future of Search: BrightEdge #Share17 SEO Team Highlights

by keith maxwell May 25, 2017

This past Thursday, May 18th, Overdrive Interactive’s SEO team took a trip to New York for the BrightEdge Share17 conference focusing on the future of SEO, search, and digital marketing. The team learned how the top industry leaders have grown…

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Big Data As a Marketing Strategy – SPOTIFY’s 2016 Campaign

by Lior Schneider March 7, 2017

Big Data is the latest BIG word, as small data shows major insights teased from big data. One of the most prominent areas used in Big Data is marketing: The information we collect through various measurements and analyses of our audience and its…

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How MicroCopy Can Improve Your SEO

by Lior Schneider February 3, 2017

What Is MicroCopy and How You Can Improve UX Websites today have a lot of small details: buttons, search bars, breadcrumbs, forms, etc.’. But did you ever stop to think how these “small details” can make a big difference on…

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2017 CMOs Predictions Using AI, VR, and IoT for Marketing

by Jeff Selig December 9, 2016

Artificial Intelligence Creates New Marketing Categories Chris Golec, Founder & CEO, Demandbase In 2017, AI will allow marketers to create highly customized and personal ads in real-time specific to buyer’s interests using personas developed through social profiles (https://www.crystalknows.com) and their digital footprint….

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The Importance of Developing Conversion-Based Personas

by Ty Velde November 22, 2016

Whenever we engage with a new client, one of the very first pieces of information we are presented with are their target audience personas. Typically, they constitute the varying characteristics of who it is we are looking to target via…

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The Importance of Social Media Advertising

by Bob Cargill October 6, 2016

Don’t look now, but there is no more gravy train when it comes to social media success. There is just too much competition among businesses and brands for eyeballs and wallets for any of these channels to be able to…

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