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Driving Forward > Digital Marketing Blog

Demographic Targeting for Search Advertising Rolls Out

by Bob Cargill September 29, 2016

Google announced this week that demographics for search ads (DFSA), which was already in beta, is now being rolled out to advertisers everywhere. This new feature will make it possible for you to reach your target audience more effectively by…

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Making Your Business More Human on Social Media

by Sarah Berns September 19, 2016

Simply paying for ads on social media does not mean you will reach your audience; you must have clear and engaging content. When we think about the ongoing trend of targeted, relevant posts on social media, it is important to…

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A Twitter Directory for Digital Marketers

by Rachel Levy August 3, 2016

By Rachel Levy and Bob Cargill Hey, fellow marketing, advertising, social media and PR professionals! You’re extremely busy, we know. You’re attending meetings, producing reports, creating content, generating leads, closing deals and working under ridiculously tight deadline pressure. We get…

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Yahoo shows up on a mobile Samsung device

Verizon Buys Yahoo

by Alessandra Del Brocco July 25, 2016

Verizon has completed a deal to buy Yahoo for $4.83 billion dollars, putting an end to Yahoo’s 22 years of independence. This acquisition gives Verizon ownership of the third-largest US Internet property- and the third largest mobile ad company in the…

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Account Based Marketing

“End-to-End Digital Marketing Workshop” Recap

by Rachel Levy July 20, 2016

Harry J. Gold, CEO and Founder of Overdrive Interactive, treated the office this past week with his well-known workshop “End-To-End Digital Marketing.” This is the same workshop he does for fortune 500 companies across the world on behalf of the…

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3 Takeaways from the Facebook Algorithm Update

by Alessandra Del Brocco June 29, 2016

Facebook has updated their algorithm in the name of friends and family, and it could have a big impact brands and company pages. Just a few weeks after being accused of biasing Trending Topics in favor of liberal-leaning political news, Facebook…

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Microsoft Buys LinkedIn: What Does This Mean for B2B Marketing?

by Edwina De Abreu June 14, 2016

Yesterday, Microsoft announced its acquisition of LinkedIn in a $26.2 billion deal that will close later this year. Jeff Weiner, LinkedIn’s current CEO, will continue to run the company and report to Satya Nadella, Microsoft’s CEO. “This deal is all…

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Why Brands Are Investing in Influencer Marketing

by Edwina De Abreu May 27, 2016

Earlier this month, Twitter and Annalect released a study highlighting the benefits of influencer marketing on Twitter. Here are some of the interesting statistics they reported: 56% of users rely on recommendations from friends 49% of users rely on recommendations from…

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