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4 Lessons Learned About Social Media From A Great Quarterback

by Rachel Levy May 27, 2016

The nightmare continues for New England Patriots fans everywhere… Tom Brady, star quarterback of the Patriots, faces a second chance to suffer a four-game suspension in the 2016 regular football season. This misfortune stemmed from a 2015 allegation indicating that…

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3 Things Marketers Should Consider Before Creating Facebook Videos

by Edwina De Abreu May 26, 2016

“Facebook video is four times more shareable than YouTube content and is given five times more reach than standard photo posts”- (SocialTimes). If you are looking for ways to stand out and get more engagement from your Facebook audience, video…

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A Guide to GIFs and How They’re Used in B2B Marketing

by Edwina De Abreu May 20, 2016

GIF stands for Graphics Interface Format, or, as some would call it, “Great Internet Fun!” GIFs can be a set of several images appearing in a specified order, or truncated videos. They generally loop endlessly. And, although they were first…

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The Native Advertising Guide

by Michele Martin April 7, 2016

Native advertising is set to grow exponentially over the next three years, by 2018 native ad spend will reach $21B, an incredible 347% increase from just 5 years prior. Native has the potential to change the face of advertising as…

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Google’s Huge Change to Paid Ads

by Michele Martin February 29, 2016

Google Desktop Mirrors Mobile Experience – Now Only Showing 7 Ads Google Advertising has had a major modification to how it will display your ads, with desktop search result pages to begin mirroring the mobile user experience. On February 19th…

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Social Media Super Bowl Winners

by Michele Martin February 8, 2016

Last night brought tension and anticipation to rooms across the country as the Denver Broncos and the Carolina Panthers met in San Francisco to battle it out on the field. It wasn’t just the game that had people on the…

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9 Hottest Social Media Trends From 2015

by Edwina De Abreu December 29, 2015

From the battle for real-time video supremacy, to the growth of video publishing and consumption, 2015 has been an eventful year for social. We have compiled a list of the most notable changes that impacted marketing in 2015 and will…

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2016 digital marketing predictions and trends

by Jeff Selig December 22, 2015

Mobile morphs http://www.smartinsights.com/digital-marketing-strategy/digital-strategy-development/15-unstoppable-trends-which-will-shape-marketing-in-2016/ Devices accessing internet and content have morphed considerably over the past few years, especially when you look at add on devices like Googles Chromecast and Amazon’s Firestick and of course the Apple iWatch. Smartphones have become defacto…

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