Account Based Marketing is No Ordinary Sales Layup Sales certainly doesn’t know everything about their accounts and neither one would submit does marketing. Together they need to work in finding new contacts and buying center opportunities. Below are a few…
Overdrive is pleased to announce that we have won nine awards at the 2015 W3 Awards. These awards are representative of outstanding work within a particular marketing category and showcase innovative and cutting edge approaches to categorical marketing initiatives. The…
What is Account Based Marketing (ABM)? Forget spray and pray advertising and focus on marketing to the bulls-eye! Account Based Marketing focuses on specific targeted companies and individuals within a company, marketing to them with the right content and offers along the…
Snapchat isn’t just for selfie-crazed millennials anymore. Hot on the heels of Facebook and Twitter, it is currently the third most popular social media platform. Not surprisingly, brands are now exploring the app as a way to combat clutter and…
There’s no question that smartphones and mobile technology play a huge role in our daily lives, whether it be browsing the app store or surfing social media. From 2013 to 2014 alone, mobile internet usage increased by 67 percent. Thanks…
Summer is here, and social media channels are undergoing frequent updates. Whether your company runs social internally or outsources its management to an agency like ours, it’s important to keep up to date on all the new developments on the…
Cost Per Click (CPC) rates on Facebook are about to go up, and advertisers are mostly happy about it. As of July 8, 2015, Facebook has implemented a structural change regarding what is considered a “click” in a CPC advertising…
Hey there! We know that one of the fastest changing areas of digital marketing is the constant evolution of social media platforms. Whether your company runs social internally or outsources its management to an agency like ours, it’s important to keep up to…
