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3 Emerging Social Media Trends to Watch

by Anna Rausa May 21, 2015

In the current marketing landscape, relevant and well-advertised brands all have the social media basics down pat. They have social strategies in place, and are active on all the big social platforms like Twitter, Facebook,and LinkedIn. They blog about industry news and…

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Overdrive Interactive Wins Big at 2015 IAC Awards

by Jessie Burke April 6, 2015

We at Overdrive are proud to announce that we have won four Best of Industry Awards at the Web Marketing Association’s 2015 IAC Awards! The following are the clients and associated campaigns that have been recognized: The IAC (Internet Advertising Competition)…

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Get the Buzz on Twitter about Super Bowl XLIX

by Bob Cargill January 28, 2015

I have two very good reasons to be following Super Bowl XLIX on Twitter so closely. With our local team, the New England Patriots, gearing up for their ninth Super Bowl appearance (having won in 2001, 2003 and 2004), I…

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Search in 2014: A Year in Review

by Carolyn Berk December 29, 2014

2014 was a year of big changes in search. The world of search was rocked by Google algorithm updates like Penguin and Panda, and impacted by new laws, updates, and tech developments. So join us as we review all the changes…

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Digital trends, social media year in review, year in review, 2014 in review, social media in 2014, 2014 in social media

Social Media in 2014: A Year in Review

by Carolyn Berk December 11, 2014

It’s that time of year again. It’s time to say goodbye to 2014, and prepare to celebrate the arrival of 2015. But before we close the book on this year, let’s take a moment to look back on the wide…

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Google AdWords to Rollout Custom Affinity Audiences

by Shane Kelly November 21, 2014

Since last year, AdWords advertisers have been able to target Display Network ads to affinity audiences – consumer groups who have demonstrated an interest in a particular topic. But by end of Q4 this year, advertisers will gain even more…

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Overdrive Interactive Wins Big at 2014 W³ Awards

by Ty Velde September 23, 2014

Overdrive Interactive is pleased to announce that we recently won two Silver Awards at the 2014 W³ Awards!

Silver Awards are representative of outstanding work within a particular marketing category and showcase innovative and cutting edge approaches to categorical marketing initiatives.

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5 Reasons You Should Add Native Advertising to Your Digital Marketing Strategy

by Annie Goodman August 21, 2014

While scrolling through my Instagram feed earlier this summer, I came across a nice “From Where I Stand” image of a pedicured, chicly sandaled pair of feet standing atop a bed of yellow and red flower petals. In the corner,…

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