Driving Forward > Digital Marketing Blog

How to Track AI Traffic in GA4

Tracking AI-driven traffic in Google Analytics 4 (GA4) is no longer optional—it’s a necessity for businesses aiming to stay ahead in today’s AI-influenced digital landscape. With AI-powered tools reshaping search and discovery, monitoring this traffic unveils invaluable insights to refine…

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AI in Search

Imagine a world where your coffee maker anticipates your morning brew before you even reach for a cup, where your car navigates through traffic with the finesse of a seasoned chauffeur, and where your smartphone becomes a personal AI assistant…

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