Driving Forward > Digital Marketing Blog
The Rise of the AI Crawler and Optimizing for Their Future Impact
In the ever-evolving landscape of digital technology, a quiet revolution is taking place: the emergence of AI-powered web crawlers. These sophisticated tools are fundamentally changing how information is discovered, indexed, and delivered across the internet, marking a significant departure from…
Read the full article
How to Track AI Traffic in GA4
Tracking AI-driven traffic in Google Analytics 4 (GA4) is no longer optional—it’s a necessity for businesses aiming to stay ahead in today’s AI-influenced digital landscape. With AI-powered tools reshaping search and discovery, monitoring this traffic unveils invaluable insights to refine…
Read the full article
Creating a Fully Integrated Business Intelligence Platform for Lead Generation Program Measurement and Optimization
In today’s competitive digital landscape, efficiently managing media programs and generating high-quality leads are essential functions to ensure a robust sales pipeline. A comprehensive business intelligence platform serves as a critical tool in this endeavor, providing a centralized analytics solution…
Read the full article
Overdrive Launches the 2023 Search Map
Search marketing is fundamental to increasing a brand’s online presence, whether paid ads or keyword-saturated action pages. It allows companies to achieve the coveted front page of search engines. However, the search marketing sphere constantly evolves, and algorithms update, leaving…
Read the full article
Google Delays Sunsetting Cookies to 2024
Google Analytics 4 Cross-Channel Data Driven Attribution
Change to Google Analytics 4’s Default Attribution Model Google Analytics 4 properties are now eligible for cross-channel data-driven attribution modeling, another advance in the next generation of Google Analytics. On January 26th, 2022, Google will switch all GA4 properties’ attribution…
Read the full article
