In today’s competitive digital landscape, efficiently managing media programs and generating high-quality leads are essential functions to ensure a robust sales pipeline. A comprehensive business intelligence platform serves as a critical tool in this endeavor, providing a centralized analytics solution…
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Search marketing is fundamental to increasing a brand’s online presence, whether paid ads or keyword-saturated action pages. It allows companies to achieve the coveted front page of search engines. However, the search marketing sphere constantly evolves, and algorithms update, leaving…
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Change to Google Analytics 4’s Default Attribution Model Google Analytics 4 properties are now eligible for cross-channel data-driven attribution modeling, another advance in the next generation of Google Analytics. On January 26th, 2022, Google will switch all GA4 properties’ attribution…
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Let our team of MarTech consultants help with your marketing success! Overdrive Interactive recently launched a new Salesforce and MarTech Consulting service to help enterprise-level companies utilize their powerful MarTech stack. This Admin On-Demand MarTech service is designed to…
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