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Driving Forward > Digital Marketing Blog

Top Marketing Trends and Concepts of 2008

by Harry Gold February 11, 2008

According to the first annual survey of Marketing Executives Networking Group, a nearly 1,700-member organization of marketers at a VP-level or higher, the top marketing trends in 2008 are as follows: According to Anderson Analytics, “the survey focused on top…

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Analytics

Top Growing Website Categories

by Harry Gold February 11, 2008

Political and Women’s Community Web sites are increasingly growing in popularity, showing a 35% increase in unique visitors from December 2006 to December 2007, according to a recent eMarketer report. See the top 10 below: The report also stated, “Although…

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Analytics

Internet Usage Growth

by Harry Gold February 9, 2008

Following up on a previous post (One Out of Every Five Persons Uses the Internet), this chart illustrates the growth rate of the internet from 2000 to 2007, broken out into regions around the world, as well as the world…

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Analytics

The Year of the Dashboard: Analytic Stats and CMO Survey

by Harry Gold February 1, 2008

Tracking, dash boarding and analytics are not just for online marketers anymore and from what I hear 08 will be the year of the “Dashboard.” We here at Overdrive are all about Dashboards and they are central to everything we…

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Analytics

Tracking: A Double Edged Sword

by Harry Gold June 26, 2007

The good thing about online is you can measure everything. The bad thing about online is you can measure everything. When your campaign’s performing, you can tell right away and share the great news with your client. When your campaign…

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Analytics

Capitalize on the View

by Harry Gold April 3, 2007

The concept of view-based clicks and conversions has been around a long time. We online media planners and buyers love the view-based conversion — it makes us look like heroes. Clients eat it up because they love the boost it…

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Analytics

Why Online Must Lead Offline Campaigns

by Harry Gold March 20, 2007

The push for integrated on- and offline communications is as strong as ever. Yet integration still usually means all campaign components are managed by one firm and the integration occurs on the creative level. The next level of integration will…

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