Tracking, dash boarding and analytics are not just for online marketers anymore and from what I hear 08 will be the year of the “Dashboard.” We here at Overdrive are all about Dashboards and they are central to everything we…
The good thing about online is you can measure everything. The bad thing about online is you can measure everything. When your campaign’s performing, you can tell right away and share the great news with your client. When your campaign…
The concept of view-based clicks and conversions has been around a long time. We online media planners and buyers love the view-based conversion — it makes us look like heroes. Clients eat it up because they love the boost it…
The push for integrated on- and offline communications is as strong as ever. Yet integration still usually means all campaign components are managed by one firm and the integration occurs on the creative level. The next level of integration will…
