Driving Forward > Digital Marketing Blog
Spam Bot Traffic in Google Analytics
On January 31, Google Analytics accounts were hit with a large spike classified as a “landing page” (coming from Google) from one of these four referrals: /bottraffic.live /trafficbot.life /bot-traffic.xyz /bot-traffic.icu Although Google’s anti-spam team fixed the initial spike on January…
Read the full article
3 SEO Metrics for CMOs
Ultimate Google Analytics Dimensions and Metrics List
Enhancing Findability: Analyzing Website Performance with Google Analytics Understanding website performance is crucial for brands striving to optimize their online presence. Effective findability hinges on leveraging comprehensive and nuanced data enriched with behavioral insights. Google Analytics offers powerful tools to…
Read the full article
How AI is Reshaping Digital Marketing
Artificial Intelligence design studios are opening everywhere, adding to our marketing technology stack choices. Many platforms have already integrated components of AI into their existing marketing system offerings. Clients need to transform digitally, squared Today, clients are asking digital marketing and…
Read the full article