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Driving Forward > Digital Marketing Blog

Programmatic Buying: What We’ve Learned and Where We’re Going

by Leah Block April 23, 2013

Programmatic buying – the latest buzzword that you probably hear everywhere. It has been around for a while now, but it has become increasingly more important as marketers test and find value in its ability to engage consumers throughout all…

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How to Manage Media Fragmentation

by Leah Block March 26, 2013

Media fragmentation is more prevalent than ever and it is becoming increasingly more difficult to figure out where best to allocate your media dollars. So how do you plan a media campaign in this new world? Check out my latest…

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Analytics

Big Data: 21st Century’s Nostradamus?

by Jesse Shapiro February 4, 2013

Data is everywhere – what you eat, where you work, what you buy. Paraphrasing Forrester Research, the aggregation of massive amounts of data such that its volume, velocity, and variety make it difficult to store, process, and access, is known…

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Analytics

Google Cracks Down On Unnatural Links

by Commander Riker August 3, 2012

Google recently made a post regarding its Webmasters Tools and unnatural link profiles and removing potentially harmful links. If you’ve received a message regarding these unnatural links pointing to your domain, or are worried about getting that slap on the…

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Google Announces New Integrated Ad Management and Reporting Platform

by Leah Block June 6, 2012

On June 5, Google announced that it will be rolling out the DoubleClick Digital Marketing platform, an integrated solution that merges display, search, mobile, video, auction buying and Google Analytics under one technology. The new platform will include the following…

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Click-through Versus View Through: The Battle Continues

by Leah Block April 27, 2012

“Your ad being seen matters more than your ad being clicked.” After analyzing 18 advertisers, and over 260 million impressions, a new study by comScore and Pretarget found that there is only a 0.01 correlation between a banner click and…

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Mystery Solved?: AdWords Quality Score provides new insights

by Michael Orlinski April 25, 2012

There is one less mystery in the world of Paid Search today, thanks to Google AdWords providing additional insight about the elusive Quality Score (QS) metric. Quality Score as defined by Google is: “An estimate of how relevant your ads,…

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