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Driving Forward > Digital Marketing Blog

Ignore Industry Standards – Only You Can Gauge Success

by Harry Gold January 21, 2011

OK, so every once in a while I get a question from my ClickZ columns where my answer e-mail creates a pretty good article. So here is one of those question-and-answer e-mails that resulted in today’s column. The basic premise…

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Analytics

Social Media ROI: Overdrive Interactive Launches Comprehensive Social Media Measurement Dashboard

by Andrew Abrahams August 26, 2010

BOSTON (Aug. 25, 2010) /PRNewswire/ — Marketers who have been struggling to quantify the value of their social media marketing efforts may not be grappling much longer. Today, Boston digital marketing agency Overdrive launched SocialEye, a robust tracking and measurement dashboard…

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Advertising

11 Paid Search Rules You Should ALWAYS Follow

by Matt Vaillancourt June 25, 2010

Posted by Matthew Vaillancourt: Even though Paid Search advertising (also called “Pay Per Click” or “PPC”) has existed since February of 1998, the core fundamentals are still frequently overlooked. Here’s a list of 11 basic best practices that should always be followed.

Analytics

Introducing the Insights Dashboard from Facebook

by Andrew Abrahams June 8, 2010

Yesterday Facebook announced their improved analytics tools which will allow Facebook administrators to have better visibility into how their pages are performing. Facebook has incorporated the basic components of the pre-existing insight data but they have added more components, data…

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Analytics

Marketers Worldwide Look to Loyalty Programs

by Andrew Abrahams February 1, 2010

According to the CMO Council, marketers worldwide look to loyalty programs to improve customer retention rates and value, teach them about consumers’ motivations and prospects and to help keep a targeted and focused line of communication. Seventy percent of Internet…

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Analytics