Analytics Archives

Driving Forward > Digital Marketing Blog

Where Do Your Leads Come From? Attribution Models Paint a Clearer Picture for Online Marketers

by Melissa Bazillion March 31, 2011

Virgin Atlantic and Del Monte recently announced major changes in how they measure online media – from search to social to display. Last-click to conversion is not the end all and marketers are looking across channels for answers. Traditional metrics…

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Analytics

Personalize Your Google Search Results

by Andrew Abrahams March 10, 2011

There comes a time in every person’s life when they need to Google something. I, for one, do this multiple times a day. Whether its researching new industry trends, finding official statistics on products and services, or catching up on…

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Advertising

There Are No Standard Answers for Unique Situations

by Harry Gold March 10, 2011

Every once in a while I get questions from clients and potential clients about benchmarks and standards for things that typically have so many variables that it’s nearly impossible to answer with any degree of accuracy. For example, I get…

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Advertising

Overdrive Live-Tweeting at NEDMA ROI Acceleration Summit Event

by Andrew Abrahams February 10, 2011

On Tuesday, February 8th, a few Overdrivers traveled to Bentley University for the NEDMA ROI Acceleration Summit for a day filled with industry leaders speaking on digital marketing tactics and technology. With several sessions going on simultaneously, all attendees had…

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Analytics

Ignore Industry Standards – Only You Can Gauge Success

by Harry Gold January 21, 2011

OK, so every once in a while I get a question from my ClickZ columns where my answer e-mail creates a pretty good article. So here is one of those question-and-answer e-mails that resulted in today’s column. The basic premise…

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Analytics

Social Media ROI: Overdrive Interactive Launches Comprehensive Social Media Measurement Dashboard

by Andrew Abrahams August 26, 2010

BOSTON (Aug. 25, 2010) /PRNewswire/ — Marketers who have been struggling to quantify the value of their social media marketing efforts may not be grappling much longer. Today, Boston digital marketing agency Overdrive launched SocialEye, a robust tracking and measurement dashboard…

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Advertising

11 Paid Search Rules You Should ALWAYS Follow

by Matt Vaillancourt June 25, 2010

Posted by Matthew Vaillancourt: Even though Paid Search advertising (also called “Pay Per Click” or “PPC”) has existed since February of 1998, the core fundamentals are still frequently overlooked. Here’s a list of 11 basic best practices that should always be followed.

Analytics

Introducing the Insights Dashboard from Facebook

by Andrew Abrahams June 8, 2010

Yesterday Facebook announced their improved analytics tools which will allow Facebook administrators to have better visibility into how their pages are performing. Facebook has incorporated the basic components of the pre-existing insight data but they have added more components, data…

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