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Driving Forward > Digital Marketing Blog

The Web at Work: A Mixed Blessing

by Harry Gold October 1, 2008

Source: eMarketer, October 1 2008

Why Pay for Online Audience Metrics When You Can Get Them For Free?

by Ty Velde July 11, 2008

Everyone loves getting something for nothing, particularly when that something has a pretty decent price tag associated with it. What am I talking about here? It’s online audience metrics, which until now were primarily available to organizations willing to subscribe…

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Analytics

Year-over-year trends of B2B Advertising

by Harry Gold April 8, 2008

Source: eMarketer

Analytics

Mapping the Complete Path to Success

by Harry Gold March 4, 2008

OK, I know I’m supposed to be an online media guy and this is supposed to be an online media column. But, I just have to speak up here. Far too often, advertisers who base the success of their online…

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Analytics

eMetrics Marketing Optimization Summit – May 5th, San Francisco

by Harry Gold February 15, 2008

One of our clients is the eMetrics Marketing Optimization Summit. This is THE premier event for web and marketing analytics. Attendees can see demos of all the latest web and marketing analytics applications and learn how to better implement fact…

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Analytics

500 Million Internet Users in Asia-Pacific

by Harry Gold February 15, 2008

According to a recent eMarketer report, China will overtake the United States this year as the most populous Internet nation in the world and the Asia-Pacific region as a whole will exceed 500 million Internet users. The report states “By…

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Advertising

Email Site Advertising Dominates ROI

by Harry Gold February 11, 2008

Source: Nielsen Online, AdRelevance, 2008

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