Analytics Archives

Fueling the Shift: Dominating in the Evolving Search Era: Live Webinar March 20th 11:00am EDT Register Now.

Driving Forward > Digital Marketing Blog

Marketers Worldwide Look to Loyalty Programs

by Andrew Abrahams February 1, 2010

According to the CMO Council, marketers worldwide look to loyalty programs to improve customer retention rates and value, teach them about consumers’ motivations and prospects and to help keep a targeted and focused line of communication. Seventy percent of Internet…

Read the full article

Analytics

Banner Ads: Beyond the Click

by Harry Gold May 18, 2009

Click on charts below to see Internet users behavior when it comes to online display ads. Source: eMarketer, May 18 2009

Analytics

Generation X

by Harry Gold November 3, 2008

Source: eMarketer, November 3 2008

Analytics

The Web at Work: A Mixed Blessing

by Harry Gold October 1, 2008

Source: eMarketer, October 1 2008

Analytics

Why Pay for Online Audience Metrics When You Can Get Them For Free?

by Ty Velde July 11, 2008

Everyone loves getting something for nothing, particularly when that something has a pretty decent price tag associated with it. What am I talking about here? It’s online audience metrics, which until now were primarily available to organizations willing to subscribe…

Read the full article

Analytics

Year-over-year trends of B2B Advertising

by Harry Gold April 8, 2008

Source: eMarketer

Newer Posts Older Posts

Dev Tool:

Request: category/analytics/page/9
Matched Rewrite Rule: category/(.+?)/page/?([0-9]{1,})/?$
Matched Rewrite Query: category_name=analytics&paged=9
Loaded Template: archive.php