Branding Archives

Driving Forward > Digital Marketing Blog

11 Ways to Measure Brand Awareness

by nick holt June 21, 2017

We all know brand marketing is a big influence on why a person buys your product over a competitor. Although it is not an official ranking signal (see MOZ’s Whiteboard Friday, “Is Branding a Ranking Factor?” and the article, “The Brand…

Read the full article

Branding

Simple Twitter Tips for B2B CMOs

by Cameron Smith June 19, 2017

Helpful techniques and practices to increase the impact a B2B CMO has on Twitter. A B2B CMO with an effective Twitter account will not only increase their personal social media presence, but significantly boost traffic and consumer interaction with their…

Read the full article

Branding

Barnacle SEO: Rank for Competitive & Local Keywords

by nick holt April 26, 2017

Page one is the “Online Billboard” for a brand since a large percentage of search traffic is from branded searches. Although you don’t have total control over which domains are on page one, you can influence your brand’s page one…

Read the full article

Branding

How 10 Boston Restaurants Use Social Media

by Bob Cargill January 31, 2017

It’s one thing to be able to serve great food. It’s another to be able to show off those dishes in words and pictures so well that your followers like your tweets almost as much as your eats. That’s the…

Read the full article

Branding

Storytelling on Social Media

by Bob Cargill January 23, 2017

As a career-long marketer, I’m so happy I embraced social media in its infancy, around the same time I began writing my own blog in 2004. While I saw these newfangled online channels as different ways to send different messages,…

Read the full article

Boston SEO

The Miracle Of Findability

by Jeff Selig January 20, 2017

Brand Embrace Embodies Findability Overdrive Interactive developed the concept of the Brand Embrace five years ago which today is known by professionals in the digital marketing industry as Findability. The Brand Embrace and executing good Findability across search, social media, and your online…

Read the full article

Branding

Video Marketing on Social Media

by Bob Cargill January 11, 2017

Andy Warhol was right when he said, “In the future, everyone will be world-famous for 15 minutes.” Then again, maybe he was putting it too mildly. Today, thanks to social media, everyone has the opportunity to be famous for an…

Read the full article

Newer Posts Older Posts