Branding Archives

Driving Forward > Digital Marketing Blog

5 Tips for AdWords Gmail Sponsored Promotion (GSP) Campaigns

by Shane Kelly May 5, 2014

Learn about the new AdWords Gmail Sponsored Promotions campaigns, and get the top 5 tips to increasing engagement, fine-tuning targeting, and maximizing cost inefficiencies.

Branding

Overdrive Interactive’s New Twitter Design Guide for the April 2014 Redesign

by Jessie Burke April 28, 2014

On April 8, 2014, Twitter began to unroll a new design that became available to the general public on April 23, 2014. Overdrive has paid close attention to these changes, and is now releasing an updated Twitter Design Guide, written…

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Advertising

Overdrive Interactive Wins Big at 2014 IAC Awards

by Ty Velde April 3, 2014

We’re pleased to announce that Overdrive Interactive has won eight Best of Industry Awards at the 2014 IAC Awards.

Advertising

Under Armour Leverages Data and Display Ads for Holiday Shopping

by Michael Shinnick January 21, 2014

This may be a bit of “old news,” but very interesting nonetheless. Under Armour, an athletic apparel company and siphon of my money, leveraged real-time customer data and online display ads to promote winter sales during the holiday season. In…

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Advertising

An Outdoor Ad That Stopped Me in My Tracks

by Bob Cargill November 17, 2013

My friends and followers know how much I like to share pictures on Facebook, Twitter and Instagram, many of which I take during the course of my long runs. These pictures are taken almost everywhere I go, from the trails…

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