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Driving Forward > Digital Marketing Blog

Coke UK Personalizes Bottles with the “Share a Bottle” Campaign

by Ryan Wilensky May 9, 2013

You know that old keychain you have with your name on it? You know the one I’m talking about, it’s the one that your parents bought from the tchotchke store when you were a kid that you’ve been holding onto…

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Coke Debuts First All-Digital Campaign

by Michael Shinnick April 24, 2013

Coke announces their first all-digital marketing effort.

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Ford goes digital with launch of 2013 Fusion

by Michael Shinnick September 19, 2012

In an interesting Q & A with Ad Age, Ford’s VP-Global Marketing Jim Farley details the specifics behind the company’s strategy for the launch of the 2013 Ford Fusion, a mid-size sedan set to compete with the Honda Accord, Nissan…

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Social-local: The next frontier in connecting a business with its customers

by David Gibson May 18, 2012

Sam Walton had it right – the old retail model where the local store owner knew everyone in town, knew their likes and dislikes, and knew what they were going to buy almost before the customer did – really works. …

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Overdrive Interactive Receives 10 Finalist Nominations- NEDMA’s 31st Annual Awards for Creative Excellence

by Danielle Laurion May 8, 2012

We’re very happy and honored to announce that we’ve received 10 finalist nominations from NEDMA’s 31st Annual Awards for Creative Excellence! The awards show and final results will be held on June 26th. This is a great accomplishment! Congratulations to…

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Auto Manufacturers Accelerating Mobile Search Efforts

by Shane Kelly March 14, 2012

Mobile search activity is on the rise across all search categories. The automotive sector is responding to the mobile traffic trends by rolling out robust mobile sites and mobile-specific paid search campaigns. While all of the manufacturers appear to be…

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