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Common Tracking Issues and How to Address Them

by Harry Gold March 17, 2009

Questions and issues over tracking and reporting online ads have persisted among agencies, media vendors, ad servers, Webmasters, and clients since I started my career. Terms and procedures around tracking have not been standardized, resulting in lots of confusion. Last…

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View-Through Conversions Are Not Conversions

by Harry Gold March 3, 2009

Just in the last couple of months, we have dealt with some tracking questions and issues. Throughout my career, these types of issues have persisted among agencies, media vendors, ad servers, Webmasters, and clients. One thing’s clear: the terms and…

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Best Practices for Google Content Targeting

by Harry Gold February 3, 2009

The lines between search marketing and online media have been blurring for some time. This is especially true with the Google AdSense network. It’s basically a huge ad network where content sites run ads for Google. In a Google search…

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Online Media Stats That Make Me Feel Great About ’09!

by Harry Gold January 6, 2009

When driving to work just after Christmas, I was listening to an interview with an e-commerce company CEO who said something that made me laugh. She said, “In 09, flat is the new up.” If you did the same in…

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An Interview With a Cost-Per-Lead Expert

by Harry Gold December 9, 2008

Performance media buying is one way to minimize risk associated with media dollars in these strange economic times. I’ve written plenty on this topic, so this time I decided to get the scoop from an expert in the space: Jonah…

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