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Ten Tips for Negotiating With Media Vendors

by Harry Gold November 25, 2008

As media planners, we must represent our client — the buyer. We must earn our keep by getting our clients the best deal possible. In reality, we are matchmakers, trying to create success for our clients and make a sale…

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Twitter Tweets from the Google/TechTarget B2B Roadshow

by Harry Gold November 11, 2008

I got to attend an invitation-only Google/TechTarget event at Google’s office in Cambridge, MA, and tweeted some of the more interesting tidbits of knowledge I picked up. (In all truthfulness, I added a couple to this column.) The event, “The…

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Six Crucial Tips From the Media Guy

by Harry Gold October 28, 2008

I’m often vexed that online media professionals are typically 100 percent on the hook for a campaign’s performance when the creative typically determines whether a well-planned and -targeted campaign succeeds or fails. People often forget that media will only put…

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Getting Savvy With Appsavvy: Application Advertising

by Harry Gold September 30, 2008

Last time, we talked with Mike Kerns of Citizen Sports Network about application sponsorships on social networks. This time and next, we talk with the other top player in this space: Chris Cunningham, founder and CEO of appssavy, the largest…

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Ten Things to Do Besides Banners

by Harry Gold September 3, 2008

We are familiar with great decline of banner click rates. It’s funny how we now look at a 0.2 percent click rate and think that’s good. There was a funny parody of “Adweek” called SadWeek that appeared when the dot-com…

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