When it comes to social media marketing, there’s one three-letter abbreviation that I can’t stand: SMO (social media optimization). Why don’t I like that term? SMO implies that leveraging social media in your marketing efforts is a cousin of SEO…

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Let’s explore a facet of social media that’s often ignored — B2B (define) social media. Last month, my agency ran a social media seminar at the New England Direct Marketing Association Conference. When an audience member asked about B2B social…

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So, all the chatter about social media and user-generated content is nothing new, right? What’s new: a lot more companies of all stripes are waking to the fact that customers hang out in online gathering places and very often talk…

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