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Driving Forward > Digital Marketing Blog

Boosting Your Media Buy’s Performance

by Harry Gold April 1, 2008

OK, the online media guy is commenting again on creative. Over the last few weeks, we’ve received several rounds of banners from a few of our clients’ “creative” agencies (or agencies of record). These banners were consistently missing applied best…

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Seven Ways to Boost Campaign Performance

by Harry Gold March 18, 2008

You may have heard me say this before, but I’ll say it again: when it comes to online media, always say it’s a branding campaign until the client looks at the report. What I mean by this is, of course,…

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Analytics

Mapping the Complete Path to Success

by Harry Gold March 4, 2008

OK, I know I’m supposed to be an online media guy and this is supposed to be an online media column. But, I just have to speak up here. Far too often, advertisers who base the success of their online…

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ClickZ

Preparing an RFP for Interactive Media Buying

by Harry Gold February 19, 2008

This week, I thought I’d deliver a pragmatic column: a sample RFP for online media buying. The idea came to me after a client asked me about my firm’s planning process. The discussion centered on the amount of time it…

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ClickZ

Playing the Game With Mom

by Harry Gold February 9, 2008

By Harry Gold, The ClickZ Network, Feb 5, 2008Following up on an earlier column’s theme, “Playing the Game,” I wanted to cover the other end of the gaming spectrum: the millions who are online and aren’t fighting in futuristic battles…

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Remote Control to Mouse: TV and Web Integration

by Harry Gold January 22, 2008

For years, we’ve been hearing about how one day television and the Internet will come together and your set-top box will act as a gateway to Web-based content and services in addition to your favorite shows. That day is much…

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ClickZ

Playing the Game, Part 2

by Harry Gold January 8, 2008

A year ago, Cory Van Arsdale was named CEO of Massive, an in-game advertising network with more than 40 publisher partners. Its network includes Xbox and PC video game titles such as Electronic Art’s “Madden NFL 08,” Funcom’s Anarchy Online,…

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ClickZ

Playing the Game, Part 1

by Harry Gold December 11, 2007

The definitions of online and digital marketing are broadening, blurring the lines between online, in-game, and in-content advertising. Content digitally delivered and consumed through many different vehicles brings together video, gaming, and ads through a range of platforms, from desktops…

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