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What Bubble?

by Harry Gold November 27, 2007

The Internet Advertising Bureau (IAB) and PricewaterhouseCoopers came out with amazing news about the digital advertising industry recently. On November 12, they issued a news release headlined: “Internet Advertising Revenues In Q3 ’07 Surpass $5.2 Billion, Setting New High.” That…

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Marketing With Podcasts, Part 3

by Harry Gold November 13, 2007

Last time, podcasting guru, Podtrac CEO Mark McCrery discussed his firm’s work. Here, McCrery describes best practices and offers tips for sponsoring podcasts.Read more at http://www.clickz.com/showPage.html?page=3627434

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Marketing With Podcasts, Part 2

by Harry Gold October 30, 2007

Last week, we talked with Greg Cangialosi, author of the podcasting bible, “Podcast Academy: The Business Podcasting Book.” This week we continue the conversation with another podcasting guru, Podtrac CEO Mark McCrery. Podtrac is a leader in creating podcast networks…

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Marketing With Podcasts, Part 1

by Harry Gold October 16, 2007

Let me confess: I’m not an expert in podcasting. But I recognize the potential of having so many viewers and listeners consume self-selected media in this very intimate way. So today and next time, I’ll explore the online media and…

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Get Ready for the Good News and a Lot More Work

by Harry Gold October 2, 2007

Are you busy? If you’re like most shops, including my own, I’m sure you are. Brace yourself. You’re about to get busier. Whether you call it the coming “digital storm” (as Sapient’s Gaston Legorburu calls it), the digital tidal wave,…

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The Rise of Online Video Ads

by Harry Gold September 18, 2007

A while back, I examined an interesting Chicago Interactive Marketing Association (CIMA)/William Blair study showing that rich media growth had outstripped search for the first time and that much of the growth was driven by traditional big-brand advertisers, such as…

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Performance Media Planning and Buying, Part 2: Paying for Leads and Actions

by Harry Gold September 4, 2007

The first part of this column covers the opportunity represented by performance-based buying: how it’s different from affiliate channels, how to think about leads and actions from a qualitative standpoint, what data hygiene methods and technologies the properties you deal…

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Performance Media Planning and Buying, Part 1: Paying for Leads and Actions

by Harry Gold August 21, 2007

In performance-based lead buys, we like to is ferret out all the cost-per-action, cost-per-sale, and cost-per-lead deals we can and include them in the mix. The list of networks, Web 2.0 businesses, and individual sites offering cost-per-lead or cost-per-action deals…

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