Every so often we’re asked to launch a localized online campaign by an organization wanting to create more presence in a particular market or one that offers products or services in a very specific geographic footprint. Usually, they’re educational institutions…

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An ad exchange is a marketplace in which publishers and advertisers can participate in an auction-based system for buying and selling online display advertising from a large group of participating sites. Publishers place their unsold inventory on the exchange, and…

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Google is headed full steam into display advertising with its Google Network. The search engine is offering a full array of online media products, including regular GIF and Flash banners (image ads in the AdSense network), streaming video ads, and…

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In traditional online media buying, planners and buyers are typically only able to utilize two targeting options to reach their audiences in any significant numbers: the “who” (demographics) and the “where” (designated marketing areas, or DMAs). That kind of media…

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I had the distinct pleasure of participating on a panel at Search Engine Strategies this week. The topic was “Where Are You Spending Your Clients’ Money?” What really stood out was just how parallel the points of view were for…

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