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Driving Forward > Digital Marketing Blog

Capitalize on the View

by Harry Gold April 3, 2007

The concept of view-based clicks and conversions has been around a long time. We online media planners and buyers love the view-based conversion — it makes us look like heroes. Clients eat it up because they love the boost it…

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Analytics

Why Online Must Lead Offline Campaigns

by Harry Gold March 20, 2007

The push for integrated on- and offline communications is as strong as ever. Yet integration still usually means all campaign components are managed by one firm and the integration occurs on the creative level. The next level of integration will…

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ClickZ

Keep Your Media Reps Close

by Harry Gold March 6, 2007

I was at a pitch recently, where one of our senior planners made a statement that made me extremely proud. She said, “An online channel is more than media buys and ads running on Web sites; it’s the relationships your…

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ClickZ

2-D vs. 3-D Campaigns

by Harry Gold February 20, 2007

As on online media professional, I pay special attention to the major brand ads I see flashing, popping, streaming, and inserting themselves into my online experience. The difference between 2-D and 3-D campaigns becomes very clear through this. The 2-D…

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