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5 Marketing Rules for Better Social Branding

by Harry Gold October 15, 2013

While there is no one universal approach to building and maintaining a good brand, I have a few rules when it comes to social branding that I would like to share. These are constant marketing truths and tactics one should…

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The Rush to Go Live With Mobile

by Leah Block May 21, 2013

Everyone is rushing into mobile, but is anyone doing it well? According to the 2013 Mobile Sophistication and Strategy Study conducted by Kontagent, only 25 percent of mainstream companies using mobile have a well-defined strategy. Even more shocking, when Kontagent…

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Programmatic Buying: What We’ve Learned and Where We’re Going

by Leah Block April 23, 2013

Programmatic buying – the latest buzzword that you probably hear everywhere. It has been around for a while now, but it has become increasingly more important as marketers test and find value in its ability to engage consumers throughout all…

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How to Manage Media Fragmentation

by Leah Block March 26, 2013

Media fragmentation is more prevalent than ever and it is becoming increasingly more difficult to figure out where best to allocate your media dollars. So how do you plan a media campaign in this new world? Check out my latest…

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There May Be More Media Waste in Your Campaign Than You Think

by Leah Block February 26, 2013

Do you know that you could be wasting as much as $200,000 on your $1 million media buy when you run on multiple ad networks? Integral Ad Science (formally AdSafe) does. Learn why this may be happening to your campaign…

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