Asking the right questions is often as important as giving the right answers. Asking the right questions not only arms you with the information you need as a digital marketing agency to create a successful social media marketing strategy and…
A lot of reporting has been done about FBX (the Facebook Exchange) and I do think the ability to utilize retargeting with ads that appear on Facebook is very cool and will improve its performance. But I think Facebook is…
Now that virtually every company has a Facebook page (and other social channels) I often find myself reminding brands and businesses (especially B2B companies) that “It’s OK to be human.” You don’t have to be getting down to business all…
The following article is from my Click-Z article: Right now the big story is how Facebook stock is getting slammed and mobile is going to kill its ad model. While I agree that the stock may have been overpriced, I…
At our agency we have a saying for B2B and other consumer companies that are engaged in social yet don’t have the likability as say Skittles or Oreo cookies. That saying is, “You don’t need a million fans.” The reality…
At my agency we’ve developed a philosophy and approach we call the “Brand Embrace“. The term describes the sum total of all the digital relationships that organizations can create with their prospects and customers. In a brand embrace, a company…
Companies are still grappling with how to measure social media and its resulting return on investment (ROI). The reality is that while there are new and unique metrics and key performance indicators (KPIs) related to social, so much of what…
In 2010 when LinkedIn finally launched company pages, I wrote a breakdown of all the things you could do with your page in the column, “Set Up Your New LinkedIn Company Page.” A lot has changed since then and the…
