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Research Tips for Landing a First Online Media Job

by Harry Gold July 7, 2009

Recently I had a job candidate come in for an entry-level position, and she was very interested in working in the online media planning and buying department. She was clearly a very bright candidate who was fresh out of school,…

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Ten Ways to Strengthen Relations With Your Media Reps

by Harry Gold June 9, 2009

Every once in a while I like to remind myself, our industry, and of course my team how important it is to maintain strong relationships between media buyers and reps. Don’t get me wrong, reps know my team drives a…

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A New Pricing System for Online

by Harry Gold May 26, 2009

There are a few pricing models for online advertising and we all know them well: CPM (define), CPC (define), and CPA (define) being the major ones. But recently, Ari Rosenberg brought me a very novel and intriguing pricing model. It’s…

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Six Tips to Get Prospects to Click

by Harry Gold April 28, 2009

I have a saying that I often apply to many situations in life: “Don’t go to China to get to California.” How does that apply to online marketing? More often than not, we determine an online campaign’s success through some…

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