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Driving Forward > Digital Marketing Blog

Overdrive Wins 8 Awards at NEDMA’s 37th Annual Awards Show

by arine fereshetian July 25, 2018

Overdrive is proud to announce that we won eight awards at the New England Direct Marketing Association (NEDMA)’s 37th Annual Awards Show! The awards show was held on July 23rd, 2018 in the beautiful Seaport District, to honor the incredible…

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Account Based Marketing

“End-to-End Digital Marketing Workshop” Recap

by Rachel Levy July 20, 2016

Harry J. Gold, CEO and Founder of Overdrive Interactive, treated the office this past week with his well-known workshop “End-To-End Digital Marketing.” This is the same workshop he does for fortune 500 companies across the world on behalf of the…

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Client Services

Webinar Series – SEM Success for B2B

by Michele Martin February 9, 2016

For many marketers in B2B – SEM success that yields a viable cost per lead or a high volume of quality leads can be elusive. Click volume can be low, click costs can be very high, and lead quality can…

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Client Services

Harry Gold & NEDMA Present – Smart Start Account Based Marketing Seminar

by Michele Martin November 17, 2015

Account Based Marketing is a profound shift in the way of marketing to B2B prospects, and while nearly all of us are now aware of the strategy and understand that we should be looking deeply into it as an opportunity…

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Advertising

Overdrive Interactive Wins Big at 2015 IAC Awards

by Jessie Burke April 6, 2015

We at Overdrive are proud to announce that we have won four Best of Industry Awards at the Web Marketing Association’s 2015 IAC Awards! The following are the clients and associated campaigns that have been recognized: The IAC (Internet Advertising Competition)…

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Advertising

Dissecting the DNA of the Digital Marketing Budget

by Ty Velde February 28, 2014

So, where do the digital dollars go and how do they get budgeted? As recent research Gartner illustrates, while online display advertising/media still encompasses the largest portion of the digital marketing budget, it still only represents 12.5% of the overall spend.

Advertising

The Definitive Paid Search (PPC) Campaign Launch Checklist

by Jesse Shapiro November 21, 2013

Paid search campaigns involve a ton of planning – from the initial strategy and goals to the actual campaign activation, dozens of boxes must be checked to ensure a successful launch. Thankfully, we’ve simplified the process – yes, we’ve made…

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