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How to Brand-Safe with AI-Generated Images: Why Getty and Firefly Lead the Way

by Jessica O'Brien October 7, 2024

The rise of generative AI has enhanced how we create and interact with visual content. From speeding up workflows to creating practical design elements, AI has opened up new possibilities for creators and businesses. However, this technological leap forward has…

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Content Marketing

The Importance of Accessibility Online and in Digital Marketing

by Jessica O'Brien September 16, 2024

Accessibility is considered a crucial function of UX (user experience), focused on ensuring that a website and other digital materials are accessible to all populations regardless of their abilities. It’s important that every member of your audience can consume and…

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Content Marketing

One Simple Step for Boosting User Experience: Optimize Your Blog’s Category Section

by Alyse Marin August 22, 2024

Key Takeaways Implementing blog categories is valuable for organizing published blog posts for improved website navigation and user experience. Blog category pages not only improve website navigation and user experience, but they can also improve your website’s SEO value by…

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Content Marketing

The Content Conundrum: Keeping vs. Removing Old Content

by Ryan Wilensky June 28, 2024

In the digital landscape, content management is critical to maintaining a vibrant and engaging website. Businesses, however, often need help deciding whether to keep old site content or remove it to make room for new material. In this POV,…

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