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Driving Forward > Digital Marketing Blog

How to Brand-Safe with AI-Generated Images: Why Getty and Firefly Lead the Way

by Jessica O'Brien October 7, 2024

The rise of generative AI has enhanced how we create and interact with visual content. From speeding up workflows to creating practical design elements, AI has opened up new possibilities for creators and businesses. However, this technological leap forward has…

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Content Marketing

The Importance of Accessibility Online and in Digital Marketing

by Jessica O'Brien September 16, 2024

Accessibility is considered a crucial function of UX (user experience), focused on ensuring that a website and other digital materials are accessible to all populations regardless of their abilities. It’s important that every member of your audience can consume and…

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Creative

Email Best Practices to Ensure Deliverability, Opens, and Clicks

by Jessica O'Brien June 17, 2024

Key Takeaways: There is a difference between email delivery (getting to the recipient’s email server) and deliverability (reaching the inbox). Design emails with clear branding, simple formatting, prominent call-to-action, and responsive layout. Optimize for deliverability factors like sender reputation, list…

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Advertising

National vs. Localized Landing Pages

by Harry Gold September 6, 2023

We often ask, “Should we have a localized or one national landing page?” The answer is more complex regarding a straight local or national landing page strategy. Often, it’s a mix of both. It’s about testing and seeing what works…

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Branding

How are Brand Awareness and Demand Gen. Creative Different?

by Brienne Swanson June 5, 2023

A brand awareness campaign tells your audience who you are and how you can help them, while a demand generation campaign is focused on driving leads. These campaigns support each other, especially when you have the right creative. Listen to Jessica…

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Branding

Why is a Creative Audit Important for Building Future Campaigns?

by Brienne Swanson May 22, 2023

Practical creativity can enhance your messaging, increase brand recognition, and drive sales. Watch Jessica O’Brien, Creative Director at Overdrive Interactive, explain how creativity can convert prospects into customers. Video Transcript “Your audience isn’t seeking you out but looking to solve…

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Branding

How Does Creative Help Conversions?

by Brienne Swanson April 10, 2023

Practical creativity can enhance your messaging, increase brand recognition, and drive sales. Watch Jessica O’Brien, Creative Director at Overdrive Interactive, explain how creativity can convert prospects into customers. After the video, contact us to learn more about our creative and…

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Branding

Why is it Important to Have Unified Creative Across Digital Marketing Efforts?

by Brienne Swanson March 20, 2023

Creative cohesion can help brands become more recognizable and build trust with their audience. Watch Jessica O’Brien, Creative Director at Overdrive Interactive, discuss the benefits of unified creativity. Video Transcript You have two sodas in front of you. One is…

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