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Driving Forward > Digital Marketing Blog

Breaking Down Super Bowl LVII’s Commercial Wins and Whiffs

by Emma Ceplinskas February 16, 2023

Every year, audiences look forward to the Super Bowl for the big game, halftime show, and the new and exciting batch of commercials. To include the good, the bad, and the “what did I just watch?” we’re breaking down Super…

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Advertising

The Conversion-Driven Psychology of Color

by Jessica O'Brien February 15, 2022

Marketing is all about motivating someone to take action. Often, that action necessitates a behavior change. Since there have been things to sell, brands have been leveraging the power of color to sell them. Color does a lot of heavy…

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Creative

Infusing Empathy into Demand Generation

by Jessica O'Brien November 12, 2021

A short while back, Adobe sponsored a webinar on infusing empathy into demand generation marketing. It was enlightening. Design and marketing should always be positioned in a problem/solution mindset. While not solipsistic, your audience is still consumed with solving their…

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Creative

AMA Interview: What is Customer Journey Mapping and Why It’s Critical to Your Marketing Strategy with Overdrive CEO Harry J. Gold

by Brienne Swanson July 2, 2021

The American Marketing Association of Boston recently interviewed Overdrive CEO Harry J Gold for their podcast, Talking Marketing. Listen to Harry discuss how customer journey mapping can help you better understand your target audience and why this is important for…

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Account Based Marketing

Overdrive Launches the Ultimate Demand Gen Ops. Map

by Monamie Bir December 4, 2020

Explore the skills and technology you need to build the ultimate demand gen ops team! The variety of skills you need to run a competitive organization grows by the day and no organization or team has every capability they need…

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Awards

Overdrive Wins at 2017 WebAwards

by Jessica O'Brien September 21, 2017

We’re excited to announce that we’ve been awarded the Web Marketing Association’s WebAward Competition’s Blog Standard of Excellence and Best Blog Website for our work on Direct2Dell Consumer Blog and Direct2Dell EMC Tech B2B Blog, respectively. …

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Branding

Simple Twitter Tips for B2B CMOs

by Cameron Smith June 19, 2017

Helpful techniques and practices to increase the impact a B2B CMO has on Twitter. A B2B CMO with an effective Twitter account will not only increase their personal social media presence, but significantly boost traffic and consumer interaction with their…

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