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Driving Forward > Digital Marketing Blog

How MicroCopy Can Improve Your SEO

by Lior Schneider February 3, 2017

What Is MicroCopy and How You Can Improve UX Websites today have a lot of small details: buttons, search bars, breadcrumbs, forms, etc.’. But did you ever stop to think how these “small details” can make a big difference on…

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Boston SEO

The Miracle Of Findability

by Jeff Selig January 20, 2017

Brand Embrace Embodies Findability Overdrive Interactive developed the concept of the Brand Embrace five years ago which today is known by professionals in the digital marketing industry as Findability. The Brand Embrace and executing good Findability across search, social media, and your online…

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Account Based Marketing

“End-to-End Digital Marketing Workshop” Recap

by Rachel Levy July 20, 2016

Harry J. Gold, CEO and Founder of Overdrive Interactive, treated the office this past week with his well-known workshop “End-To-End Digital Marketing.” This is the same workshop he does for fortune 500 companies across the world on behalf of the…

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Creative

PDF Best Practices for SEO

by Seth Richtsmeier July 15, 2016

Many websites have PDF files for visitors to download, and these PDFs often contain important subject matter – content, instructions, infographics, etc. As search engines can now read a PDF as a web page, these files should be optimized for…

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Creative

“10 Ways Social Media is New and Different” – Recap

by Rachel Levy June 27, 2016

Social Media trends are ever-changing. And in order to keep up with what’s new in the digital world, it is important to look towards the social media experts for advice. A great opportunity arose on Wednesday June 22nd, 2017 where…

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A Guide to GIFs and How They’re Used in B2B Marketing

by Edwina De Abreu May 20, 2016

GIF stands for Graphics Interface Format, or, as some would call it, “Great Internet Fun!” GIFs can be a set of several images appearing in a specified order, or truncated videos. They generally loop endlessly. And, although they were first…

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Overdrive Interactive Wins Big at 2014 W³ Awards

by Ty Velde September 23, 2014

Overdrive Interactive is pleased to announce that we recently won two Silver Awards at the 2014 W³ Awards!

Silver Awards are representative of outstanding work within a particular marketing category and showcase innovative and cutting edge approaches to categorical marketing initiatives.

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