E-Commerce Archives

Driving Forward > Digital Marketing Blog

How Paid Search Advertisers Can Benefit From the Boston Red Sox’ World Series Appearance

by Jesse Shapiro October 22, 2013

Like a lot of things in life, timeliness can be of the utmost importance. This is particularly true in paid search campaigns. Timing campaigns properly to take advantage of surges in targeted traffic can yield huge dividends for advertisers who…

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E-Commerce

What’s Next in E-Commerce

by Sarah Mitus February 4, 2013

Last Friday I attended the MITX “What’s Next? E-Commerce Summit” which featured many local Boston-area brands and how they’ve adapted to the changing e-commerce landscape. The speakers represented a variety of small and large players, including in-store retail brands that had to…

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Advertising

The American Magazine is Dead

by David Gibson December 4, 2012

Well, maybe not dead but it isn’t feeling very well. Magazine circulation has been declining for many years which means that magazines are caught in a downward spiral of smaller subscription revenue, rising costs for production, and lowered ad spend…

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E-Commerce

Amazon and Mobile Score Big in Black Friday Shopping Results

by Michael Shinnick November 29, 2012

Over 57 million people visited online retail sites on Black Friday, which was up 18% from 2011. So as you start your shopping this holiday season, consider the recent findings of a Harris Interactive poll that highlight the top destinations…

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E-Commerce

Mobile Commerce – It’s Heating Up!

by Stefanie Malzone July 31, 2012

The chatter around the growth of mobile commerce has been endless and at times unnecessary. However, some interesting news was issued by ABI Research in their “Mobile Money and Shopping” report. According to their report, many key factors will be…

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Branding

Social-local: The next frontier in connecting a business with its customers

by David Gibson May 18, 2012

Sam Walton had it right – the old retail model where the local store owner knew everyone in town, knew their likes and dislikes, and knew what they were going to buy almost before the customer did – really works. …

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E-Commerce

Pinteresting! The Competitor that Puts Pinning to Shame

by Ja-Naé Duane April 30, 2012

Pinteresting. Very Pinteresting. Everyone is all abuzz about Pinterest. But did you know that it has a competitor who does a few things alittle better and who has slowly been creeping its way into the market share? Check out my…

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